How to engage media by transforming your website into a virtual press release!
Whether you’re a PR professional, a business owner, a journalist (or, for that matter a cat with a snap-happy owner), you’ll surely have noticed that over the last five years, traditional media has evolved significantly with the digital revolution. With so many new and innovative ways to connect with your target audience, many people are forgetting about their websites. Today, we want to discuss the importance of going back to basics and using your website to communicate your purpose and set the foundation for your business. The first...
read moreThe evolution of the press release – writing press releases for the search engines
So……We all know that the media and PR industries have evolved significantly over the last few years with the rise in popularity of social media, blogging, SEO and well, Google taking over the world…and consequently we as PR professionals, need to grow and change with the times in order to stay relevant. Unless you’ve been living under a rock for the better part of the last decade, you’ll know that the way in which people search for information has changed and WHERE people find information has also changed. So where do...
read moreYou, me and the media
Through our monthly blog, we’ll share news, updates and new initiatives in the wonderful world of PR. In case you haven’t heard, PR Connect is the latest online tool to connect public relations agencies with prospective clients Australia-wide. Created for Australian public relations professionals – and the organisations that need their services – PR Connect was formed with the intention of bridging the gap between agencies and their prospective clients. If you are an Australian public relations agency, we welcome you to add...
read moreHow to position yourself as a leader in your industry, instead of a follower.
“There is only one thing in the world worse than being talked about, and that is not being talked about.” Oscar Wilde Reputation Management As public relations professionals of course you understand how important reputation is for any business, product or person….You teach your clients on a daily basis that it is imperative to maintain a solid reputation in the marketplace and all your PR efforts are essentially aimed at reputation management. However, how often do you stop to think about your own...
read moreHow to find the perfect PR partner!
Selecting the right PR agency is a very important decision. It can determine how your company, event or product is positioned in the marketplace and perceived by your audience. That’s why it is imperative you invest a considerable amount of time in finding the PR agency to suit your individual requirements. There are many factors you need to consider when choosing a PR firm, and to make things a little easier, we have listed the top 10 things you should consider (below). Before you begin your search for your PR company, consider...
read moreHow to generate publicity online
Practical Publicity – Making online PR a breeze! With more and more people using smart phones, Ipads and other portable devices to get their daily dose of news, it has never been so important to increase your publicity efforts online. The more people that go online to get their news and information, the greater the opportunity for you to reach the media through publicity online. Like traditional print and broadcast publicity, online exposure creates visibility and awareness for your clients, which can be worth thousands of dollars....
read moreThe role of social media in PR
‘Do not say a little in many words but a great deal in a few’. Pythagoras To achieve excellence in any business you need to understand your target public, audience or stakeholder, right? The most effective way to discover and meet the needs and expectations of your target audience is to get to know them! Thanks to the phenomenal growth and popularity of the Internet, it has never been SO important for businesses to develop and increase their online presence. Social media allows businesses to create effective communication channels to...
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